She is a designer with a difference who has fused the traditionally rich Indian culture with modern fashion to create some of the most innovative products in garment industry. Aparna Goenka has successfully chartered a strong design identity in a short span of time. 

Aparna has had an inclination towards arts. In the year 1996 Aparna launched her label for the first time. Aparna presents a classical mix of the past and present. She believes in designing to keep in tune with the modern times and to dress to feel comfortable.

Aparna is Delhi based, and retails from Zennon in Calcutta, Rugs and Riches in Banglore, Origins and Tressorie in Bombay, Anjuman in Delhi and her own elegant studio at Friends Colony(East) in New Delhi.