Guys and Dolls was established in 1978. It was started by Annu, Ritika and Babs. It believes in "Fashion For the Individual". The fashion range offered by G & D is a creative blend of western and Indian traditional wear. Their range includes collection of lehngas, cholis and sarees. A variety of fabrics like Brocades silks, Crepes, Jamdanis, Satins with heavy and exotic embroideries are used. G&D has used several new technologies of dyeing and printing with the antique embroidery. They believe in furnishing customized items suiting to a particular individual perfectly. They also provide consultancy.