Ravi Bajaj has been a pioneer in men's fashion introducing it at a time when even the concept was unheard of. In his journey of fashion he has evolved from the eighties executive style to the softer in-touch-with-the-soul look popular today. His collections are different as the 80% of the fabric used is imported and the rest is exclusively developed for a particular collection

He is popularly known as the 'Czar of simplicity'. He launched "Encore" and the ready to wear line "Raviver". Ravi has also worked for women's wear. His ultra feminine and delicate women's wear collection blending the east and the west is well known.